4 Reasons You Need to Develop Your Social Media Presence

4 Reasons You Need to Develop Your Social Media Presence These days, you are what you show online. With a constant flow of family pictures and  Saturday night shenanigans, your Facebook profile might not be very distinguishable from your offline presence. This may not matter so much in a bubble with your friends and family, but you should think about the rest of your social media universe, as well. You can shape your social media presence to show the best, most professional you to your field.  Here are 4 reasons to curate social media presence  carefully.1.  Your Social Media is an Open BookWhether it’s potential employers, network members, or collaborators, your social media brand will likely be one of the first things that turn up. You want them to see a clear, engaging portrait of you- one who doesn’t use sloppy language, send questionable pictures, or behave inappropriately. We all have stuff we’re not especially proud of, but those things are best kept in a private account completely unlinked to your profe ssional account, or maybe a folder marked â€Å"please burn.†2. It’s an opportunity to clean house.If you do have unprofessional content floating around your social media or want to show that your goals have evolved beyond â€Å"being president someday or something,† going in with a focused eye can help you keep content that shows who you are and where you want to go and get rid of clutter that doesn’t relate to your career goals now. It can also give you a sense of who’s coming and going from your social networks and sharing your content.3. You  Can Find a Relevant AudienceOnce you’ve figured out what you want your social media brand to say about you, that can help you find your community and build your voice in that community. Finding like-minded people and sharing content and opinions are a brand-builder, if you have your base brand settled.4. You’re Able to Take Control of Your DestinyWhen you build your public social media bran d, you get to set the tone and establish a theme across your accounts. Whether that’s coordinating colors or making sure that your own personal logo appears wherever you do or making your visual content (pictures, infographics, etc.) look similar, you want people to associate your content with you.Who are you, and what do you want to do? It’s all in your (virtual) hands.

How To Make Your Content More Social Media Friendly

How To Make Your Content More Social Media Friendly Social media is key for  content marketing success.  Once youve put the work into producing a piece of content, you want it to catch fire and get tons of shares. All you have to do is blast the link across your social channels, and watch all the shares and traffic roll in. Right? Well, that isnt quite how it works. And if your social media content isnt performing, it could be because it isnt very social media friendly. Depending on how you look at it, social media can be a blessing or a curse. Sure, it is a great low cost channel for spreading your content, but it can also be a crippling scapegoat if you arent careful. You could but be publishing on social media regularly with little return on your investment, all with the appearance of doing great content marketing. Are your readers actually  sharing your content?  Are your really achieving the social traction that you expected or deserve? Is the good old hub-and-spoke model of content marketing actually working for you? Fortunately, the problem may be entirely your fault. You may just need to make some basic adjustments to make your content more social media friendly. The more friendly you make your content, after all, the more likely your readers will be to share it with their audience. Here are five easy ways that you can do just that. Want more people to share your content? Make it more social media friendly. 1.  Make Sure Your Content Looks Good On Social Media One of the first things that you need to do is to make sure that your content look good when it is shared on social media. This relies on  Ã‚  a small bit of meta-tag code that should included the HEAD of your html page. This code will provide instructions to networks like Twitter, Facebook, Google+ and Pinterest by telling them which image, title, and description to use when a post goes live. You can preview what your own link previews look like using this  handy debug tool provided by Facebook. There are several ways to ensure that your link previews always look great. The free  JetPack plugin  or  Yoast SEO plugin  for WordPress will make a "best guess" at what these link previews should include using data from the post itself. This is a good starting point, but may not offer enough flexibility for the power user. Tools like our own allow you to completely  customize your link previews, giving you maximum editing control. Recommended Reading: Best Practices Guide For Making Sure Your Posts Look Good On Social Media 2. Write Emotional Headlines Because They Get  Shared More One of the ways to make your content more social media friendly is to write headlines that are more likely to be shared with others. There are some very simple ways to do this. For example, our research has proved that headlines with more emotional value tend to get shared more with others. With millions of headlines in our system, we went through each one and calculated its  Emotional Marketing Value (EMV) – a rating that attempts to measure the emotional value of a headlines. What we learned was that headlines with a higher emotional value were more likely to be shared on line. The  Emotional Marketing Value Headline Analyzer  Ã‚  is a free tool from  the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. Can this tool predict shares? Maybe. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. After researching EMV, we thought a great tool would combine that research with other elements of headlines that drive shares, traffic, and search results. That's why we built the headline analyzer. Try this tool to write even better headlines. Write More Shareable  Headlines With Our Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now Recommended  Reading: Proof That Emotional Headlines Get Shared More On Social Media 3.  Make Your Content  Easy To Share By adding simplicity to your page, you can increase the likelihood that someone will share your content, immediately making it more social media friendly. There are few simple things that you can do to make this more likely. Make Sure Your Social Sharing Buttons Are In The Right Spot Not long ago we took at look  at how the placement of social sharing buttons could  best influence social sharing from  our blog layout. What we found was that  the top/left side of the page seemed to perform the  best for most situations.  Because most websites load content on the left side of the page, and based on how people typically look through a site, it is pretty easy to see that the most noticeable place for this type of activity is in the top-left portion of the page.   Recommended Reading: What is the Best Placement for Social Media Buttons? Add Easily Sharable Content To Your Post Here at we made a simple plugin for our own use, and have  recently  made it available to everyone for free. This simple tool allows you to easily add tweetable content to your posts.  Ã‚  These boxes create important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet Make Your Images Easy To Share SumoMe makes a great little tool that allows your readers to easily share your blog images via Twitter, Facebook, and Pinterest. It is the best option out there for sharing your visual content across the web. Recommended Reading: 25 Growth Hacks Your Content Marketing Desperately Needs 4. Publish Your Content At The  Right  Time When is the best time to publish a blog post? KISSmetrics in corporation with  Dan Zarrella  has been able to crack the code on this very idea. Key Takeaways: Most blog content is read in the mornings. However, men tend to be more likely to read content in the evenings. Monday is the best day of the week to publish content. Most blog posts gets the most traffic around 11am. Saturday and early morning visitors (9am) tend to leave more comments. Monday and Tuesday are the highest drivers of inbound traffic. The take away on this data is  pretty easy to see. It is likely in your best interest to publish your content early in the week, and early in the morning to maximize your social media  impact.

Developping and managing sales for Google Essay

Developping and managing sales for Google - Essay Example It is indeed one of the things that happened to the Internet and the information technology world in general. Also, Google has been expanding in business, as word of mouth has played a huge role in its success and the advertising. This goes to show the affection and praise that the people, no matter their age or where they come from, have for the Google Company. Google has its headquarters in Mountain View, California, United States, and the company's Chief Executive Officer is Dr. Eric Schmidt, who is also the Chairman of the Board. Google has devised different platforms, so as to be constantly in touch with its investors, has an 'Investor relations' program that is constantly encouraging investors to invest in the various realms of Google's business and growth. Google builds on its market share and strives to grow in an exponential manner by focusing more than anything else on a 'Build' strategy. It is perceivable that this particular strategy is serving the cause well for Google than a Hold, Divest or Harvest strategy would. The business strategy that is adopted by Google is of a niche nature, since it targets different audiences differently. The company blends its logo and themes according to the situation and people residing within a particular reachout region. Also Google focuses significantly on changes in season and era, utilizing different strategies to target different market areas. This ensures the building of long term relationships, and an understanding of Google's attachment with specific audiences. Google's success Google is famous for 'searching' all over the world. Such is the fame of this company all over the world that it has become a generic word of English and other languages, and is meant to stand for running a search for information about a particular topic on the Internet. This speaks volumes of the rise of Google as a brand and as a service in the lives of the people. Google is here to stay, as the company has been providing valuable services its users. Thus without a shadow of a doubt, Google is indeed a successful business and is renowned for being one of the first and the best in the industry. Google is considered as a success also because it is

Discussion Essay Example | Topics and Well Written Essays - 250 words - 123

Discussion - Essay Example No ventures should be considered as possible options, if they are expected to result in harm to the society or patients. Beneficence demands that the process of acquiring knowledge be directed towards providing greater benefit than harm to the individuals of the society. The activities of Health Sciences professionals should be carried out with a good intent to ensure benefit to the patients. The principle of justice demands that Health Science professionals follow the established laws of the society. Their efforts should be directed towards upholding the spirit of prevailing laws, which demand even distribution of scarce resources and without regard to racial, religious or other differences. The principle of autonomy demands the Health Sciences professionals to opt for approaches that allow others to exercise their basic right of autonomy. The students of Health Sciences should learn to avoid coercion while ensuring that the autonomy of others is not compromised in any way. Based on the above discussion, it can be concluded that it is essential for Health Sciences students to follow the principles of medical ethics to ensure optimum delivery of services to the

The Importance of Reading Book Essay Example for Free

The Importance of Reading Book Essay There is much more to life than your work and spending time aimlessly with latest technology products. Reading books gives you that much needed break from the chaos in your life. It instills peace inside you, makes you relaxed and also exercises your brain in the process. When you read a book, it feels great to put yourself into a different world that the writer has created for you. Ask any avid reader about this and they too will agree that reading a book is same like watching a movie. When you spend hours and hours reading a book, creating a world with different characters in your mind, your imagination powers are sure to get a boost. Depending upon what you read, you will come out with the same experience as when you watch some really good movie. I have been a voracious reader ever since i learned how to read. Thats why i never get bored even being alone for a long time. I have found that reading books is the best medicine to kill boredom. What starts with reading story books, when you are a kid, turns into reading books for improving yourself as you grow older. From story books - technical management books - self improvement - spirituality and beyond, the journey is fantastic and you learn something with each passing day. You understand your thoughts and emotions more clearly. It makes you realize who you really are and makes your life more meaningful. Reading books will make you a better thinker and a better man. Thanks to technology you can easily find good articles to read on the internet. A great article can inspire and motivate you as much as a great book. Its not how much you read, but what you read which is more important. The only reason i recommend reading books over short articles is because when you spend hours with a thought or an idea then its more likely to stay with you for long time rather than when you spend just few minutes tinkering with it. Its easy to read a quote or an article for few minutes than discard it and continue with what you were doing. But when you invest your time in reading a good book, you end up spending at least a few hours reflecting on its contents as you read. Thus, its likely to stay with you for a longer time and have some positive influence on you. A good reader also varies his reading pace based on the content he is reading and what he wants to get from it. The purpose of reading news articles is different from reading stories, which is different from reading important documents. Over a period of time, you will understand how to vary your reading pace and comprehension based on what you read and what you want from it. Also, just reading good books is not enough. The way you read it is more important. When you come across a new idea or a different opinion, think upon it deeply. Dont accept it or reject it blindly. Try to reason with it and understand the writers point of view. Reflect upon the thoughts that come to your mind whenever you read a great book. You will know whether a book is great or not based on the thoughts it awakens inside you. As you continue this habit of reading and reflecting on what you read, you will start forming your own thoughts and values. It will challenge your mind and the thoughts, customs and traditions that you have grown up with. However, there is one thing which you should always remember when you make this a daily habit, as you are investing a part of your life doing it. Too much reading, without any thinking and action isnt of much use. When you know you are ready to do something its time to move to the next step. Act upon what you think is right and what you have decided to do. Its easy to get so much involved in the reading process, that you forget that the main purpose of reading is to make you a better person which can only happen when you act upon it. Just finishing one book after another without any real action from your side wont help you. What kind of person you want to be and what you would ultimately become depend greatly upon the type of content that you read and how much you act upon them. Reading articles that promote negativity, hatred and give wrong information is dangerous. Its better to not read anything at all than read such articles. Whether you read on some electronic device or prefer reading an actual book. Thats your personal choice. Personally, i prefer to read actual books whenever possible. I find that even after hours of reading my eyes feel fresh and full of energy. Thats something i dont find when i read too much on my computer. Before ending this article, i would like to summarize few important points and also suggest some Dos and Donts of reading: * Always read your content from a safe distance. Neither too close to your eyes neither too far away from your eyes. * Always prefer quality over quantity. Better to read one great book than hundred mediocre ones. * Understand properly what you have read and reflect upon it. * Dont accept anything blindly that you read but think for yourself and try to understand the reason behind whats been written. * Bookmark interesting pages for future reference. You never know when you will need them. * Sometimes it takes more than one reading to fully grasp some thing. Dont be disappointed if you dont understand a book in one reading. Maybe when you come back to it the next time, you will get it. * Focus completely on what you are reading. Dont think about other stuff while reading. * If possible, create a favorite spot in your house for reading books. You will feel more relaxed whenever you are there. * And above all, enjoy your reading experience. The habit of reading good content daily will act like an exercise for your mind and keep you mentally fit and flexible. If you have never given it a try then always remember that its never too late to start a good habit.

Problems Associated With Low-carbohydrate/High-protein Diets Essay

Problems Associated With Low-carbohydrate/High-protein Diets A diet that is low in carbohydrates and high in proteins is not a healthy weight loss method. This type of diet, such as the Atkins Diet, recommends eating foods that are high in fat and protein. However, there are no restrictions on the kinds of fat and protein that may be consumed; and there are no restrictions on caloric intake. This poses a problem because there are health risks associated with high amounts of fat and protein in the diet. There are also health risks associated with carbohydrate deficiency. Our bodies need carbohydrates in order for our brains and central nervous systems to function properly. Carbohydrate deficiency also leads to losses of functional protein tissue in the muscles. Thus, low-carbohydrate/ high-protein diets are not a healthy approach to weight loss. Low-carbohydrate/ high protein diets, such as the Atkins Diet, encourage dieters to consume foods that are proven to cause health problems, especially heart disease. These diets replace carbohydrates with high-fat and high-protein foods such as meats, eggs, cheese, and butter. The problem with this recommendation is that there are no restrictions on the amount or the type of fat contained in these foods; and this flaw in the diet can lead to a higher risk of heart disease. Low-carbohydrate/ high-protein diets neglect some important risk factors for heart disease. One of these factors is total dietary fat intake. The Atkins Diet, for example, does not restrict the amount of calories that comes from fats. Another risk factor is the type of fat, saturated or unsaturated. Saturated fats such as butter, lard, margarine, meats, and dairy products should only constitu... ...ts that our bodies need in order to function properly. Our brains need the fuel that carbohydrates provide for us; and the energy that comes from protein is not a sufficient source to replenish the rest of our bodies. Thus, including more protein-rich foods as part of our diet does not compensate for this loss of energy. Eating excessive amounts of protein affects our health in a negative way. The saturated fat and cholesterol in these foods that are recommended by low-carbohydrate/ high-protein diets actually promote an increased risk of heart disease. A weight loss plan that leads to such adverse effects on the body is definitely not a dieter’s healthiest option. Before adhering to a diet plan, one must weigh the pros and cons of its effects. It is easy to see that in the case of low-carbohydrate/ high-protein diets, the negatives outweigh the positive.

The impact of French imperialism on Indochina to 1945 Essay

Being an imperialist country, France pursed to increase its power, wealth and influence by gaining authority over other parts in the world. South America and Africa were among the countries the French Empire had owned in addition to Indochina who lost its independence after the war against China, which lasted from 1884-1885. Indochina was a main asset to France, especially in the field of economics and social power between other countries such as China and Japan. Despite the advantage Indochina gave to France, the control of the French was not considered beneficial to the Indochinese nation. Politically, France reduced the country’s sense of unity by separating Indochina into three administrative sections called Tonkin, Annam and Cochinchina. Political control varied, as it was direct control for the colony of Cochinchina, however indirect control for Annam and Tonkin. The difference between these areas was the fact that the Vietnamese who lived in Cochinchina were able to gain French citizenship and were enabled to hold seats in the National Assembly in Paris. This meant that authority held by the Vietnamese Emperor was strongly weakened, as his mandarins who gave him his authority worked for the French governor. Whereas, in Annam and Tonkin citizens weren’t allowed access to French citizenship and their territory were not counted as part of France. Their emperors continued authorities through the exercise of French govern. This essentially divided the united power of Indochina as power comes in the masses. In terms of social culture, it was French policy to encourage the educated to serve in the army or civil service and to assimilate into French society. Through assimilation of French ideals, the educated Vietnamese people adopted the illusion of French revolutionary concepts of liberty, fraternity and equality. This was contradicting as they were excluded from political, administrative and managerial positions. If an educated Vietnamese were to hold such a position, they’d receive a fraction of the wages earned by their French counterparts. This was due to the theory that Indochinese people were inferior and relied on French culture to overcome their state of disorder. As a result, the French officials who ruled the provinces undermined traditional control of village notables, which led to the conversion of several million Vietnamese people and condemned the traditional practice of ancestral worship. Due to the angered realisation of double standards of liberty and equality, open rebellion and hunger marches in 1930 led to the execution of leaders, the killing by troops of 10000 participants and the deportation of 50000 more. Protests to French authority resulted in serving a jail centre, which was more popular to find than hospital facilities. Indochina gave many opportunities to France to increase wealth and prestige internationally. Due to Indochina’s location a trading relationship with China was made convenient. Having by 1897, gained mineral concession in three provinces there, the French built to railways accessing to China. By 1910 the railway to Yunnan was built by 80000 Vietnamese workers, in which thirty per cent being the subject of mortality. The majority of Indochina’s 25 million people were used as cheap labour workers to work in mines, factories, rice fields and rubber plantations to produce large quantities of corn, rice, rubber, silk, tin and zinc. Exclusive possession of alcohol, opium and salt trade also significantly amplified France’s financial state. Land grants were given to French settlers and wealthy Vietnamese people who possessed eighty per cent of land. Peasants were living in poverty caused by high rent payment, high taxes and debt to moneylenders. The building of canals, roads, railway lines and port facilities as well as the administration of Indochina were funded by heavy labour of the Vietnamese resources and working-class peasants. The response to oppression caused resistance from the Indochinese nation. Guerrillas fought to prevent forceful takeover and loss of heritage. Further violence was the response of French authority. This worsened the involvement of violence due to the fact that it stimulated further resistance. Nationalism arose from the involvement in world war one, which caused further intense resistance. Education provided by the French was beneficial to the Vietnamese, as they provided and encouraged an understanding and commitment to nationalist ideas. This caused two radical revolutionary groups to emerge and challenge French authority. The more powerful group  called the Indochinese communist party (ICP) was founded by Ho Chi Minh who brought prominence in 1930. The French underestimated its motivation, resistance and ability, which resulted in their failure to destroy it. The pacific war ended in august 1945 and by the 20th of August Ho Chi Minh and the Viet Minh took control of the government buildings. This was due to the fact that there was a French absence in the colony. The ‘August revolution’ spread across Vietnam and Viet Minh groups’ accessed control of all government levels. On the 19th of August the provisional government of the Democratic Republic of Vietnam (DRV) was announced and on the 2nd of September Ho Chi Minh declared independence in front of his nation. His ten goals included overthrowing French imperialism to make Indochina independent, establish a worker-peasant and soldier government, distribute assets of belonging and plantations to the peasants, implement an 8 hour working day, abolish unfair taxes on peasants, bring freedom to the masses and implement equality between both sexes. French imperialism impacted Indochina Economically, Socially and Politically. In the long run, it provided the Vietnamese with advantages such as infrastructure, education and economic wealth. However, in order to achieve this the French imperialists caused destruction to the masses with burdens of unreasonable debt, high rates of death and forced cheap labour. In order to achieve independence, education on concepts of liberty, fraternity and equality ironically provided by the French gave Vietnamese communists the ability to fight French authority. Through the resistance and support of the majority of the Indochinese nation, the Viet Minh were successful to overcome oppression of their people and ultimately gained insight to political, economic and social welfare on an international scale. Despite his efforts to gain support of the United States, Ho Chi Minh’s letters went unanswered and instead the United States agreed to support France’s demand for support of reclamation of Vietnam.