Frankenstein as a Gothic Novel Essay - 1332 Words

Tragic wanderers, ominous atmosphere, symbolism, and themes: these are elements of a Gothic novel. Though Mary Shelleys Frankenstein, written in the early 19th century, certainly contains many components of a Gothic novel, can it be correctly grouped under that genre? A definition of a Gothic novel; according to Tracy, is a description of a fallen world. We experience this fallen world though the aspects of a novel: plot, setting, characterization, and theme (De Vore, Domenic, Kwan and Reidy). As well, early Gothic novels have characterized themselves through the use of moral commitment and exotic atmosphere in their themes (Lowry 32). Stock characters that were typically present in Gothic literature were the social outcast, the†¦show more content†¦Frankenstein’s use of atmosphere and imagery is used in a typical Gothic setting – dark in nature. In James Whale’s 1931 adaptation of Frankenstein, imagery such as crosses, a statue of Death, and a crucified Jesus Christ are shown to give a first impression into the macabre nature of Henry Frankenstein’s gathering of corpses. As the plot advances, rain and thunder are added to show pathetic fallacy to foreshadow the creation of the monster and warn the viewer of t he dangers of the monster’s creation. The dark setting of the castle is typical of the Gothic genre, and also contrasts with the use of light and fire as horrifying to the monster, a creature of darkness by nature. In Chapter 5 of Frankenstein, the creature’s ugliness is exemplied from Victor Frankenstein’s point of view: It was on a dreary night of November, that I beheld the accomplishments of my toils. With an anxiety that almost amounted to agony . . . I saw the dull yellow eye of the creature open; it breath hard, and a convulsive motion agitated its limbs (Shelley 56). Levine’s analysis of Chapter 5 tells of the horrors Victor experiences when creating the monster, experiencing his lover, Elizabeth turn from beauty into death and decay in his dream. This foreshadows Victor’s grievance and turn to vengeance over the monster’s killing out of those he loves – being rejected as an ugly and demonic being (Levine 21). ShelleyShow More Related Frankenstein as a gothic novel Essay903 Words   |  4 PagesFrankenstein as a gothic novel The gothic tradition highlights the grotesque, relies on mysterious and remote settings, and is intended to evoke fear. All of these are evident in Mary Shelleys Frankenstein, especially in chapter five. The settings in the novel are striking and distinctively gothic. Appropriately, the creature first breathes on a dreary night of November, in a remote laboratory at Ingolstadt. The eerie atmosphere is typical of the gothic tradition. Victor, unafraidRead MoreMary Shelleys Frankenstein: A Gothic Novel1595 Words   |  7 PagesShelly’s Frankenstein is one of the greatest Gothic novels to come out during the Romantic Period. Frankenstein is a prime example of what a Gothic novel should present to its reader through the genre’s twisted themes. Even though it was written in the Romantic period, Mary Shelley still wrote Frankenstein to be a Gothic work of literature. Many characteristics of Gothic novel can be seen within this novel. Mary Shelley’s outstanding novel Frankenstein is a prime example of a Gothic novel becauseRead MoreWhat Makes Frankenstein A Gothic Novel?877 Words   |  4 PagesDecember 4, 2016 What makes Frankenstein a gothic novel? Mary Shelley creates a sense of gloom, mystery, and suspense, in her novel Frankenstein. The book generates these perceptions though the setting and the terrible events that go on throughout the book. Gothic novels came from the English genre of fiction popular in the 18th and 19th centuries. Gothics are defined by the mysterious and horrific atmosphere, similar to that of Mary Shelley’s writing. Frankenstein is a gothic novel because of the combinedRead MoreMary Shelley s Frankenstein As A Gothic Novel1042 Words   |  5 Pages Mary shelley uses Spooky castles, mystery, and suspense: these are all elements of a Gothic novel. Mary Shelley’s Frankenstein was written in the early 19th century, the novel certainly contains many components of a Gothic novel. Shelley uses various literary devices to support the element of a supernatural event, dreams, emotions, and metonymy of gloom, which classify Frankenstein as a Gothic novel. Immediately after Frankenstein’s supernatural creation, Victor’sRead More Wish Fulfillment in Mary Shellys Gothic Novel, Frankenstein617 Words   |  3 PagesWish Fulfillment in Mary Shellys Gothic Novel, Frankenstein Everyone stores hidden desires, ambitions, fears, passions and irrational thoughts in his or her unconscious mind, according to Freuds psychoanalytical theory. These secret feelings, often stemming from a persons childhood, can manifest themselves in odd and sometimes extreme ways. This phenomenon is called wish fulfillment. We do not always fully understand why we make the decisions that we do in life, but a certain amount of theseRead MoreThe Gothic Elements Of Frankenstein922 Words   |  4 PagesSisson Mrs. Schroder Honors English IV December 8 2016 The Gothic Elements of Frankenstein Gothic novels are stories written in the gothic genre which is a literature genre of fiction characterized by an atmosphere of mystery and horror. This genre rose to, and flourished in, popularity during the 18th and 19th centuries. One of the most famous novels of this Genre is Frankenstein, also known as the Modern Prometheus, by Mary Shelley. Frankenstein is about a scientist who creates a grotesque sentientRead MoreCritical Analysis of Mary Shelleys Frankenstein974 Words   |  4 PagesThe essay discussed in this document is Said I. Abdelwaheds The Gothic, Frankenstein and the Romanics, which was published in 1997 in An-Najaj N. J. Res. The author is the assistant professor of English literature at Gazas Al-Azhar University. These credentials are fairly impressive considering the international reputation of the university the author was working at during the time of publication. Additionally, the authors status as an assistant professor helps to imbue this work with a degreeRea d MoreAaron Fyler. Mrs.Schroder. English Iv. 5 December 2016.1174 Words   |  5 Pages5 December 2016 Gothic Influences within Frankenstein Gothic has its origins from the Germanic tribes who invaded and plundered Rome and other European nations during the third, fourth, and fifth centuries. The word Gothic became connected to words like barbaric and savage and was integrated into the Middle ages due to the time period itself being referred to as unenlightened and superstitious (Architecture). Its first entrance into literature occurred in Horace Walpole’s novel The Castle of OtrantoRead MoreElements And Gothic Elements In Mary Shelleys Frankenstein904 Words   |  4 PagesFrankenstein: Gothic Elements In the Gothic novel, Frankenstein, Mary Shelley begins with the narrative of Captain Walton and transitions into Victor Frankensteins story. In both narratives, Mary Shelley is able to incorporate many themes such as intense emotions, the supernatural, nature, horror, and death to create one of the finest Gothic novels. With the use of Gothic elements, Mary Shelley also incorporates her own message into the novel that serves as a precautionary to those that read itRead MoreAnalysis Of Frankenstein Dark Elements 1117 Words   |  5 Pageslate eighteenth century, gothic literature rapidly expanded to become a major genre of study. There are many key elements that make a piece of literature gothic, many of these elements are found in Frankenstein. Three of the main elements that categorize gothic literature are extreme landscapes, supernatural manifestations, and intense emotions; these three elements can also be found in Frankenstein. One common element of gothic literature includes extreme landscapes. Gothic literature uses this key

Collectivization Collectivization means “The setting up...

Collectivization: Collectivization means â€Å"The setting up of farms operated by groups of people who sell the produce to the state and share the money.† Stalin was essentially determined to ‘modernize’ Soviet agriculture, that is, the farmland, and so he introduced a policy of collectivization to do so. Essentially, the issue that founded the collectivization was that Soviet peasants were somewhat ‘old-fashioned’. They used inefficient farming methods, and were not manufacturing enough food for the workers in the city. Stalin believed that collectivization had to occur because the USSR had plans to industrialize in the future. Thus, the farming had to be amended and developed as more workers would have to be fed, peasants were needed as†¦show more content†¦Ã¢â‚¬Å"But those who had joined by the Kolkhoz and individual famers killed their stock. Bulls, sheep, pigs, and even cows were slaughtered. Young and old suffered from stomach ache. At dinner times tables groaned under boiled and roasted meat.† – From Virgin Soil Upturned, a novel by Mikhail Sholokov written in 1934. Success: The Russian collectivization was both a success and a failure. Some critics argue that it failed to increase agricultural output, and others that it succeeded. E.g the Extract from Nigel Kelly, Russia and te USSR, 1996. â€Å"Collectivization was ultimately a success at enormous costs to the Soviet people.† Nevertheless, all critics agree on the fact that collectivization essentially improved the industrialization. This is because less work in the country resulted in approximately 20 million Russians moving to the city for jobs from 1936 to 1939. Industrialization: Industrialization refers to â€Å"The growth of industry – especially heavy industries such as coal, engineering oil and iron and steel.† Stalin’s motivations lay in the fact that he was determined to modernize the Soviet Industry. He wanted to transform the USSR from a backward, agricultural country, to a much more modern, industrial one. His reasoning lay in the fact that 1. He believed the USSR was likely to be attacked by Western Capitalist states and that it would be defeated (unless modernized.) 2. By producing and distributing wealth among the Soviet people, heShow MoreRelatedResources Allocation in Capitalist and Socialist Systems Like Russia and the USA2322 Words   |  10 Pagesresources are allocated under socialist and capitalistic economic systems. But firstly, let us define the key terms: economic systems, socialism, capitalism and resource allocation. An economic system is characterized as all the institutional means through which resources are used to satisfy human wants. By institutions, it is meant the laws of the nation, but also the habits, ethics and customs of its society. Economic systems are artificial in that institutions in an economy are exactly whatRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmigration served as a mode of escape from oppression and poverty and, in many instances, as an avenue toward advancement for an unprecedented number of people that soared well into the hundreds of millions by century’s end. But for a clear majority of these migrants, movement was coerced by flight from war and oppression or was enticed by labor recruiters who preyed on the desperately poor. The prospects for the great majority were almost invariably lives of drudge labor in urban sweatshops, on tropical

AstraZeneca a Multinational Company

Question: Produce a report discussing a multinational company AstraZeneca. Answer: Introduction: This study elaborates AstraZeneca, established in 6 April 1999 with its headquarters in London, was created by emerging Astra AB and Zeneca Group plc. It is a British Swedish multinational and biologics company. Over hundred of countries observe it operation. Cancer, infection, neuroscience and cardiovascular are main diseases comes under the list of portfolio of products (https://www.astrazeneca.com/our-company.html ). This organization reflects the most of technology by directing it toward a better healthy world. It pushes further limits of technology to create life-changing medicine. Last year AstraZeneca announced to use CRISPR for distinguishing and validating new drug select in preclinical prototype. It has also found a way of treating non-small cell lounge cancer using gefitinib. Directors of AstraZeneca hold proactive approaches to train their employee best way possible. Therefore, it installed LMS with its PeopleSoft Human Resources Information System (HRIS) that assign rele vant training to everyone (https://en.wikipedia.org/wiki/AstraZeneca#History ). Though coming from different range of background, Employees of AstraZeneca share the same passion for modern medicine. AstraZenecas human resources provide sustained involvement and worth to the organizations market. Medicines of this organization helped the people around the whole world to fight against the critical diseases. It is one of the best Pharmaceutical Biotechnology Company in the world. Environment: Ten particular environmental factors influence AstraZenecas business. Here the discussion on Industry, raw materials, human resource and financial resources are present. Industry: AstraZeneca comes under the category of Pharmaceutical Biotechnology Industry (Mahaffey 2014). This industry is responsible of creating curative drugs, also improving diagnostic mediums and the commencing of gene therapy. Raw materials: For raw materials, AstraZeneca mostly depend on third party like every other pharmaceutical companies (Beck et al. 1988). Organization does the job of extracting from different raw material for manufacturing drugs. Raw materials consumed by the organization carry active pharmaceutical ingredients (API). Dec 31, 2014 Raw materials and consumables 663 Inventories in process 501 Finished goods and goods for resale 796 Inventories 1,960 Source: Based on data from AstraZeneca PLC Annual Reports Human Resource: Human resources of AstraZeneca are responsible for recruiting people and developing performance strategy for the organization. For supporting organizations competitive advantage human resources develop partnership with managers (Gomez-Mejia et al. 2004). This delivers the important knowledge and skills to the managers regarding people related advices on the labour market. Financial Resource: AstraZeneca possesses good amount of capital for spending it as cash, credit lines and liquid securities for business purpose. The organization, kept capital as security before participating in the business, has successfully promoted success based on financial resources like any other environment. The Organizational Structure: AstraZeneca is one of most renowned Multinational Company (MNC) in the biological pharmaceutical industry. They provide their services to more than hundred countries. Three different organizational structure of AstraZeneca made the activities of the organization fluent enough to work in an international level. The various aspects of structure are manufacturing, developing and supply chain management. AstraZeneca also funds a huge amount of money to develop drugs for critical diseases. Different branches in installed in the whole world prove training to new recruits (Shi 2013). The training they provide is one the best in present. This interest for producing new drugs to make the world diseases free makes the organization different from many others present in the industry. Manufacturing part is assigned to meet the demands of the market (Jensen and Meckling 1992). Supply chain management keeps the companys product available to market. Personal development of individual workers is very important to the organization. The training provided in the various parts for the new recruited make this thinking possible. The fundamental elements of this group are universal and private manufacturing medicines, researching and market administrations. In AstraZeneca, the entire employee work under this CEO. According to Jensen and Meckling (1992) the board of the organization consist CEO, Chairman of the board and directors. The next level of employees are CFO, CIO etc. Chairman of board is the heights person in an organized group of a organization. He is the head of the directors. And second most powerful officer in an organization after CEO. The Organizational Culture: AstraZeneca recruits and has people within it who belong to various types of background. In spite of this divergence of backgrounds all the employees of this organization share the same affection of accomplishing challenges of modern science. It encourages employees to work with each other and to take smart risks. Employees gets support whenever they need it and it provides the platform to work autonomously. Merit and performance decides distinct success for workers. They get Energetic and innovative environment which know to value the diversity. The organization has also a purpose of nourishing talents of individual people. This helps the employees to involve them in work and dedicate crucially in scientific excellence. This place share motivations and conventions. Here every day is recompensing. The organization has the curiosity toward science and the potentiality of it. For achieving the aim, AstraZeneca works with companies, which share similar taste and collaborators to create inventive drugs. The hope of winning over the most dangerous diseases, this organizations workers share their knowledge and skills. This thinking produce an innovative and strong environment in the work place. AstraZenecas workplaces all over the world share the same affection for a inspiring and motivating environment. Personal development of individual workers is very important to the organization. To maintain organizations commitment, it requires its employees to never stop gaining knowledge and nourishing their skills. Organization encourages and aids the workers by providing never-ending support. Therefore, a keen person can reach his/her full capability of using science to help create medicines. A team member with different kind of thinking and being in a diverse team with different backgrounds can come up with new ideas. With new ideas come new possibilities. Several numbers of teams presented in the organization get the advantage of dynamic mlange. AstraZeneca received Excellence in Practice Award because of their hard contribution for developing abilities of workers. Impact of Technology: For most pharmaceutical organization, productivity is one the crucial concern. The amount of fund the organization provides for speeding up RD process, it faced decrease in productivity. In spite of the failures, AstraZeneca has produced some revolutionary medicines and adopted great technologies like gnome. The organization has examined the capability of PT003 for the enhancement of functionality of lung. AstraZeneca acquired Pearl Therapeutics. This technology was developed for carrying pressurised metered dose inhaler (pMDI). In PINNACLE 1 and PINNACLE 2, upper respiratory tract infection and dyspnea are the most disadvantageous treatment arms. The safety information study in PINNACLE 3 is not yet available. Gefitinibis a medicine for particular breast, lung and other cancers. Lung cancer is widely known as one of the most dangerous and second most detected cancer in United Kingdom. Patients with epidermal growth factor mutation-positive (EGFR M+) disease were only prescribed for treatment with gefitinib. AstraZeneca introduced the drug gefitinib, used for treatment of non-small cell lung. AstraZeneca also adopted various technologies to provide both successful and significant service for the patients. The federal Food and Drug Administration (FDA) asks for good quality Manufacturing Practices. Therefore, it established regulations internationally to make sure of best manufacturing quality. If a organization fails to follow the rules created by FDA, it can cost the organization millions of pounds a day. AstraZeneca never suffered for the rules created by FDA. Previously the organization kept track of their training manually. After integration of Plateau Learning Management System in 2002, it assisted the business process automation. It took the enterprise training a way forward than it was ever before (Ramirez and Tylecote 200). CRISPR is a pioneer gnome editing technique. The technology allowed AstraZeneca to recognize and authorize new drug targets in preclinical replica. This technology helped the organization to develop Pearl Therapeutics (Meltzer 2012). It gave scientists power to change particular genes surprisingly faster and more precisely way than ever before. Conclusion: From the above study, we can conclude that AstraZeneca is one of the best pharmaceutical multinational organizations. It its life span it created various lives changing drugs that aided the world to recover from most dangerous diseases. The organization provides the best in class training to motivate their employee from the begging of their career. It always provided the environment of innovativeness for the workers. Using gnome editor, it created the history in the history. PINNACLE 1 and PINNACLE 2 studies are the result of the technology. PINNACLE 3 studies will be unenclosed soon. AstraZeneca also adopted various technologies to provide both successful and significant service for the patients. The curiosity of the organization toward science also made their employees reach their full potential. AstraZenecas environment consists of inventory, human resources, financial resources, etc. Integration of Plateau Learning Management System in 2002, made significant change that assisted the business process automation. References: Beck, A.T., Epstein, N., Brown, G. and Steer, R.A., 1988. An inventory for measuring clinical anxiety: psychometric properties.Journal of consulting and clinical psychology,56(6), p.893. Fain, K., Daubresse, M. and Alexander, G.C., 2013. The Food and Drug Administration Amendments Act and postmarketing commitments.JAMA,310(2), pp.202-204. Fan, J.P., Wong, T.J. and Zhang, T., 2013. Institutions and organizational structure: The case of state-owned corporate pyramids.Journal of Law, Economics, and Organization,29(6), pp.1217-1252. Gomez-Mejia, L.R., Balkin, D.B. and Cardy, R.L., 2004.Managing human resources. Upper Saddle River: Prentice Hall. Hagedoorn, J. and Schakenraad, J., 1994. The effect of strategic technology alliances on company performance.Strategic management journal,15(4), pp.291-309. Jensen, M.C. and Meckling, W.H., 1992. Specific and general knowledge and organizational structure. Levy, M.L., Hardwell, A., McKnight, E. and Holmes, J., 2013. Asthma patients' inability to use a pressurised metered-dose inhaler (pMDI) correctly correlates with poor asthma control as defined by the global initiative for asthma (GINA) strategy: a retrospective analysis.Primary Care Respiratory Journal,22(4), pp.406-411. Mahaffey, K.W., Held, C., Wojdyla, D.M., James, S.K., Katus, H.A., Husted, S., Steg, P.G., Cannon, C.P., Becker, R.C., Storey, R.F. and Khurmi, N.S., 2014. Ticagrelor effects on myocardial infarction and the impact of event adjudication in the plato (platelet inhibition and patient outcomes) trial.Journal of the American College of Cardiology,63(15), pp.1493-1499. McIntosh, D., 2014. Vendors of learning management and e-learning products.Learning Management Vendors, pp.88-96. Meltzer, E.O., Blaiss, M.S., Naclerio, R.M., Stoloff, S.W., Derebery, M.J., Nelson, H.S., Boyle, J.M. and Wingertzahn, M.A., 2012, September. Burden of allergic rhinitis: allergies in America, Latin America, and Asia-Pacific adult surveys. InAllergy and Asthma Proceedings(Vol. 33, No. 5, pp. S113-S141). OceanSide Publications, Inc. Ramirez, P. and Tylecote, A., 2004. Hybrid corporate governance and its effects on innovation: a case study of AstraZeneca.Technology Analysis and Strategic Management,16(1), pp.97-120. Shi, Y., Zhang, L., Liu, X., Zhou, C., Zhang, S., Wang, D., Li, Q., Qin, S., Hu, C., Zhang, Y. and Chen, J., 2013. Icotinib versus gefitinib in previously treated advanced non-small-cell lung cancer (ICOGEN): a randomised, double-blind phase 3 non-inferiority trial.The lancet oncology,14(10), pp.953-961.

You Are Never Too Old to Learn Essay Example

You Are Never Too Old to Learn Essay Do you agree with â€Å"You Are Never Too Old To Learn? † I really agree with the saying† You are never too old to learn† due to several reasons. First, New Knowledge and Technology is frequently up-date day by day that old people could not know all about it. Apart from this, in our countries about 60% of people don’t know how to use such a computer or internet. This is not only old people that cannot catch up with this hi-tech, but also young people. So, we have to learn. Otherwise, we will live behind the development. Moreover, age just determines the state of human life and physical development, but knowledge does not increase by age if we don’t learn. Furthermore, there is no rule that say old people cannot learn, but everyone can learn if they want to improve their knowledge. The more people learn, the more they know. On the other hand, many firms and employers don’t employ people base on age, but they need the intelligent, knowledge and experienced people to work for them. As you can see, in our school not only young people that can be the students, but also old people. We will write a custom essay sample on You Are Never Too Old to Learn specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on You Are Never Too Old to Learn specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on You Are Never Too Old to Learn specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Do you know why? It’s because of Education has no limit and does the people. In addition, sometimes old people may learn faster than young people because they have more experience in real life and deep thought with high analysis on event or situation. Thus, people want to improve their Education even they are old or young. All in all, in my opinion, I think age is not a problem for the entire learner. No matter they are old or young is not important, but their intention to learn is valued.

4 Reasons You Need to Develop Your Social Media Presence

4 Reasons You Need to Develop Your Social Media Presence These days, you are what you show online. With a constant flow of family pictures and  Saturday night shenanigans, your Facebook profile might not be very distinguishable from your offline presence. This may not matter so much in a bubble with your friends and family, but you should think about the rest of your social media universe, as well. You can shape your social media presence to show the best, most professional you to your field.  Here are 4 reasons to curate social media presence  carefully.1.  Your Social Media is an Open BookWhether it’s potential employers, network members, or collaborators, your social media brand will likely be one of the first things that turn up. You want them to see a clear, engaging portrait of you- one who doesn’t use sloppy language, send questionable pictures, or behave inappropriately. We all have stuff we’re not especially proud of, but those things are best kept in a private account completely unlinked to your profe ssional account, or maybe a folder marked â€Å"please burn.†2. It’s an opportunity to clean house.If you do have unprofessional content floating around your social media or want to show that your goals have evolved beyond â€Å"being president someday or something,† going in with a focused eye can help you keep content that shows who you are and where you want to go and get rid of clutter that doesn’t relate to your career goals now. It can also give you a sense of who’s coming and going from your social networks and sharing your content.3. You  Can Find a Relevant AudienceOnce you’ve figured out what you want your social media brand to say about you, that can help you find your community and build your voice in that community. Finding like-minded people and sharing content and opinions are a brand-builder, if you have your base brand settled.4. You’re Able to Take Control of Your DestinyWhen you build your public social media bran d, you get to set the tone and establish a theme across your accounts. Whether that’s coordinating colors or making sure that your own personal logo appears wherever you do or making your visual content (pictures, infographics, etc.) look similar, you want people to associate your content with you.Who are you, and what do you want to do? It’s all in your (virtual) hands.

How To Make Your Content More Social Media Friendly

How To Make Your Content More Social Media Friendly Social media is key for  content marketing success.  Once youve put the work into producing a piece of content, you want it to catch fire and get tons of shares. All you have to do is blast the link across your social channels, and watch all the shares and traffic roll in. Right? Well, that isnt quite how it works. And if your social media content isnt performing, it could be because it isnt very social media friendly. Depending on how you look at it, social media can be a blessing or a curse. Sure, it is a great low cost channel for spreading your content, but it can also be a crippling scapegoat if you arent careful. You could but be publishing on social media regularly with little return on your investment, all with the appearance of doing great content marketing. Are your readers actually  sharing your content?  Are your really achieving the social traction that you expected or deserve? Is the good old hub-and-spoke model of content marketing actually working for you? Fortunately, the problem may be entirely your fault. You may just need to make some basic adjustments to make your content more social media friendly. The more friendly you make your content, after all, the more likely your readers will be to share it with their audience. Here are five easy ways that you can do just that. Want more people to share your content? Make it more social media friendly. 1.  Make Sure Your Content Looks Good On Social Media One of the first things that you need to do is to make sure that your content look good when it is shared on social media. This relies on  Ã‚  a small bit of meta-tag code that should included the HEAD of your html page. This code will provide instructions to networks like Twitter, Facebook, Google+ and Pinterest by telling them which image, title, and description to use when a post goes live. You can preview what your own link previews look like using this  handy debug tool provided by Facebook. There are several ways to ensure that your link previews always look great. The free  JetPack plugin  or  Yoast SEO plugin  for WordPress will make a "best guess" at what these link previews should include using data from the post itself. This is a good starting point, but may not offer enough flexibility for the power user. Tools like our own allow you to completely  customize your link previews, giving you maximum editing control. Recommended Reading: Best Practices Guide For Making Sure Your Posts Look Good On Social Media 2. Write Emotional Headlines Because They Get  Shared More One of the ways to make your content more social media friendly is to write headlines that are more likely to be shared with others. There are some very simple ways to do this. For example, our research has proved that headlines with more emotional value tend to get shared more with others. With millions of headlines in our system, we went through each one and calculated its  Emotional Marketing Value (EMV) – a rating that attempts to measure the emotional value of a headlines. What we learned was that headlines with a higher emotional value were more likely to be shared on line. The  Emotional Marketing Value Headline Analyzer  Ã‚  is a free tool from  the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. Can this tool predict shares? Maybe. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. After researching EMV, we thought a great tool would combine that research with other elements of headlines that drive shares, traffic, and search results. That's why we built the headline analyzer. Try this tool to write even better headlines. Write More Shareable  Headlines With Our Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now Recommended  Reading: Proof That Emotional Headlines Get Shared More On Social Media 3.  Make Your Content  Easy To Share By adding simplicity to your page, you can increase the likelihood that someone will share your content, immediately making it more social media friendly. There are few simple things that you can do to make this more likely. Make Sure Your Social Sharing Buttons Are In The Right Spot Not long ago we took at look  at how the placement of social sharing buttons could  best influence social sharing from  our blog layout. What we found was that  the top/left side of the page seemed to perform the  best for most situations.  Because most websites load content on the left side of the page, and based on how people typically look through a site, it is pretty easy to see that the most noticeable place for this type of activity is in the top-left portion of the page.   Recommended Reading: What is the Best Placement for Social Media Buttons? Add Easily Sharable Content To Your Post Here at we made a simple plugin for our own use, and have  recently  made it available to everyone for free. This simple tool allows you to easily add tweetable content to your posts.  Ã‚  These boxes create important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet Make Your Images Easy To Share SumoMe makes a great little tool that allows your readers to easily share your blog images via Twitter, Facebook, and Pinterest. It is the best option out there for sharing your visual content across the web. Recommended Reading: 25 Growth Hacks Your Content Marketing Desperately Needs 4. Publish Your Content At The  Right  Time When is the best time to publish a blog post? KISSmetrics in corporation with  Dan Zarrella  has been able to crack the code on this very idea. Key Takeaways: Most blog content is read in the mornings. However, men tend to be more likely to read content in the evenings. Monday is the best day of the week to publish content. Most blog posts gets the most traffic around 11am. Saturday and early morning visitors (9am) tend to leave more comments. Monday and Tuesday are the highest drivers of inbound traffic. The take away on this data is  pretty easy to see. It is likely in your best interest to publish your content early in the week, and early in the morning to maximize your social media  impact.

Developping and managing sales for Google Essay

Developping and managing sales for Google - Essay Example It is indeed one of the things that happened to the Internet and the information technology world in general. Also, Google has been expanding in business, as word of mouth has played a huge role in its success and the advertising. This goes to show the affection and praise that the people, no matter their age or where they come from, have for the Google Company. Google has its headquarters in Mountain View, California, United States, and the company's Chief Executive Officer is Dr. Eric Schmidt, who is also the Chairman of the Board. Google has devised different platforms, so as to be constantly in touch with its investors, has an 'Investor relations' program that is constantly encouraging investors to invest in the various realms of Google's business and growth. Google builds on its market share and strives to grow in an exponential manner by focusing more than anything else on a 'Build' strategy. It is perceivable that this particular strategy is serving the cause well for Google than a Hold, Divest or Harvest strategy would. The business strategy that is adopted by Google is of a niche nature, since it targets different audiences differently. The company blends its logo and themes according to the situation and people residing within a particular reachout region. Also Google focuses significantly on changes in season and era, utilizing different strategies to target different market areas. This ensures the building of long term relationships, and an understanding of Google's attachment with specific audiences. Google's success Google is famous for 'searching' all over the world. Such is the fame of this company all over the world that it has become a generic word of English and other languages, and is meant to stand for running a search for information about a particular topic on the Internet. This speaks volumes of the rise of Google as a brand and as a service in the lives of the people. Google is here to stay, as the company has been providing valuable services its users. Thus without a shadow of a doubt, Google is indeed a successful business and is renowned for being one of the first and the best in the industry. Google is considered as a success also because it is